Excuses and other tricky ‘inventions’ that stop you bringing your IDEAS to life
During my work as a business coach, sales specialist or marketer, I’ve heard plenty of excuses from my clients and myself about why they’re unable to turn their ideas into reality, with the aim to start their own business. And oh yes, people are very creative in this matter!
But the only way to succeed at becoming an entrepreneur is to have the courage to take that first, small step.
Unfortunately, most of us tend to focus on everything we think we can’t do, rather than what we can do. As a result, we never even get started. We postpone, we use our procrastination to release temporary our anxiety and we leave everything for SOMEDAY. But someday, never comes and the feeling that you fail your adventurous dreams in front of a ‘safe’ ‘no debt’ life will accompany you every night.
Well, it doesn’t have to be that way!
I’ve listed (and rebutted) some of the most common excuses I hear below — do any of them sound familiar?
1. I don’t have any experience. The truth is that you need less experience than you think. I bet most successful entrepreneurs would tell you they learned by doing. In fact, I think lacking experience can actually be helpful, because your fresh eyes allow you to see things differently. When I started my coaching business, people didn’t understand very well what I was planning to do and told me that I can’t compare myself with people that are already there for decades. It was true, I didn’t compare myself to them, because I am unique, I have my own perspective, aligned with my times and maybe the capacity to see opportunity when others couldn’t, because they were too close to the industry. They were artificially constrained by what they thought was a given — I wasn’t.
2. I don’t have any time. Starting a company is a big commitment, I agree. It takes an incredible amount of time. But there are other ways you can bring your product ideas to life that require very little time, such as licensing an idea. I always tell my clients: Don’t quit your day job, because you don’t have to. (Of course, to do so would be unnecessarily risky.) You can successfully license an idea by dedicating your lunch break and some time before and after work and on the weekends. Your licensee is going to do the heavy lifting. You just need to figure out how to get your idea to them. There is also the 5 working rule that I always recommend: Work a full day of the week (doesn’t matter which one) on your business idea and the rest of the days, 30 minutes everyday. Should be enough for you to figure out what resources do you need on the way and the people who might help you.
3. I don’t have enough money. Today, there are a lot of options for starting a business. If you work smart, there is always a way to do something efficiently for less. There are plenty of free resources online such as: marketing tools (websites, blogs, presentation templates). You don’t need to hire ‘some guy specialist in graphic design’, these things are obsolete. Nowadays, it is very easy to start your own website, facebook page, blog, etc. You just need a computer, internet connection and some small IT skills. For websites, wordpress is always an easy platform to use and learn. You can figure out ways to improve your website on the way, it doesn’t have to be perfect. Clear, clean and very well structured, quick loading, these are the things you would need to start with.
4. My idea is new and I don’t find the support.
Find you support by knocking at the doors of City Council. The Government is always happy to invest in new ideas, either you are a local, either an immigrant like myself. As long as you benefit the community, create jobs and pay taxes, you are very welcomed.
5. I am not ready and I need to do a lot of research. Ehee, this is a dream killing technique! The truth is that you will never feel that you are ready, the market is changing, the competitors are changing as well. It is just another excuse. If you have high standards for yourself, you will always seek for ways to improve yourself and your business. But in a changing world, you will always need something. There is no chance to say ‘I have enough now, so I can start’. All you need is to register your business and find clients. Remember, ‘HOW’ comes after you establish ‘WHY’ do you want to open your own business. ‘How’ is the easy part.
6. I can’t afford to make any mistakes. Well, is wrong! This is the first mistake:) You will make plenty of them. Even if you fall on your face, you will still realize that you are making a progress. Learn from it and make the NEXT STEP! The next step is sometimes more important than the first one. If you fail the first time, say ‘OUCH’, get up and make another step.
There’s really no good reason not to get started if you have genuine enthusiasm. Don’t let your fear of failure hold you back. If you want it bad enough, it is possible.
So what’s your excuse?
Keep up your enthusiasm, Laura
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