Tag Archives: design thinking

Design Thinking turned Into Strategy: An Interview with PepsiCo’s CEO

  Just few years ago, it wasn’t clear whether Indra Nooyi would survive as PepsiCo’s CEO. Many investors saw Pepsi as a bloated giant whose top brands were losing market share. And they were critical of Nooyi’s shift toward a more health-oriented overall product line. Prominent activist investor Nelson Peltz fought hard to split the […]
Read More »

Rate this:

Design Thinking

Tim Brown – about design thinking “In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation’s terrain expands to encompass human-centered processes and services as well as products, companies are […]
Read More »

Rate this: